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Tuesday, April 28, 2015

NetSuite will acquire email service provider Bronto Software

The deal will combine a major B2B and B2C e-commerce platform and business software provider with an email marketing company that works with more than 100 Top 1000 online merchants. NetSuite will pay $200 million for Bronto.

In a deal that will combine the resources of a major supplier of e-commerce software with those of an online marketing firm, NetSuite Inc. signed an agreement to purchase Bronto Software for $200 million.

NetSuite provides order management software to 15 merchants ranked in the new Internet Retailer 2015 Top 500 Guide, including Bed Bath & Beyond Inc. (ranked No. 80), Groupon Goods (No. 30) and (No. 401). It also supplies customer relationship management (CRM) and fulfillment services to many of those retailers, and 27 e-retailers in the 2014 Second 500 Guide use NetSuite’s order management system and other services.

In total, the company says more than 3,000 business-to-business and business-to-consumer companies use its SuiteCommerce e-commerce platform. More than half of those customers are B2B, and last year it launched a new set of B2B software tools for its SuiteCommerce e-commerce platform.

In combining the marketing capabilities of Bronto with the e-commerce platform, order management and inventory visibility of NetSuite, the companies believe they have a unique opportunity to enable retailers to market to customers more effectively, Bronto CEO Joe Colopy and NetSuite general manager of commerce products Andy Lloyd said.

“Going forward, think about a retailer that’s sending out email marketing to their customer list,” Lloyd says. “They have specific items they want to market to that customer. If they send out the exact same email to all clients, they may be promoting an item that’s not in stock in the store a mile down the road from some customers. Now you’ll be able to do things like send email to consumers that takes into account not only their purchase history, but also things like what’s in stock in a local store.”

The companies will operate separately, and both are planning major hires. NetSuite plans to add 1,000 employees this year, Lloyd says, and Bronto is on track for an additional 100 hires, mostly at its headquarters in Raleigh-Durham, N.C.

Thirty-seven merchants in the 2015 Top 500 Guide, including JustFab Inc. (No. 98), Nasty Gal Inc. (No. 112) and (No. 140), and 67 merchants in the 2014 Second 500 Guide name Bronto as their email marketing provider. (The 2015 edition of the Second 500 Guide will be released in mid-May.)

NetSuite and Bronto say they will be able to supply retailers, manufacturers, wholesalers and distributors with NetSuite’s e-commerce and accounting software integrated with Bronto’s marketing tools.

“This combination, for the first time ever, ties a rich marketing automation system with a cloud-based omnichannel commerce platform.  The capabilities this solution will deliver are transformational,” says NetSuite CEO Zach Nelson. “Just as customers demand seamless cross-channel shopping experiences, they increasingly expect companies to communicate consistently through all of their digital experiences – on site, at stores, in email or through social or mobile.  By combining the two companies’ offerings and technology, we can help merchants deliver relevant and consistent digital commerce experiences throughout the customer journey.”

The deal is expected to close in the second quarter of 2015, subject to certain closing conditions and regulatory clearance.

Tuesday, April 14, 2015

STAFDA - Evaluating E-Commerce Software Webinar

Tue, Apr 21, 2015 10:00 AM - 11:00 AM CDT

What You Will Learn
E-commerce has become a must-have for distributors. Customers expect to place an order via any sales channel: direct rep, catalog, branch, phone, web, or mobile device. To successfully deploy an e-commerce site, significant thought must be given to how the four key functional areas support your strategy. Even then, many e-commerce sites have a short life because they don’t deliver the desired results. Other qualitative factors must be considered to deliver a satisfying customer experience. This webinar will review the key components of implementing an e-commerce site and the top qualitative factors to make it a success.

This free program will cover:
* The four key functional areas of any e-commerce suite
* Critical features that every e-commerce solution should contain
* A review of the most important qualitative attributes (usability, navigation, security) that result in better customer experiences.

This will be a fast-paced 45 minute, content rich session followed by a 15 minute question and answer session.

About Jeff Gusdorf
Jeff Gusdorf, a Principal for BSW Consulting, is the company’s managing consultant and responsible for Enterprise Software consulting services and Enterprise Software research and evaluation. Jeff is STAFDA’s Technology Consultant who writes our quarterly Technology Advisory and publishes the Distribution and Manufacturers Software Guides. 

Register for Free at:

Monday, April 13, 2015

Women In Manufacturing Files As Trade Association

National networking group Women in Manufacturing this week announced its reorganization as a trade association.

The group, founded in 2011 with help from the Precision Metalforming Association, officially filed as a 501(c)6 national trade association as of April 1. The WiM board held a meeting late last month to establish appointments of officers, executive and nominating committees and its annual budget.

READ MORE: The State Of Women In The Supply Chain

Gretchen Zierick, president of Zierick Manufacturing Corp., was elected to serve as the group's first chair. Other board members include Karla Aaron of Hialeah Metal Spinning, Elizabeth Engels of rp+m, Lisa Habe of Interlake Industries, Sheila LaMothe of TRUMPF, Una Lauricia of Eaton Corp., Diana Perreiah of Alcoa, Anne Ross of Foley & Lardner LLP and Catherine Werner of GE.

"Now, more than ever, the American manufacturing sector needs strong and creative leadership to overcome obstacles and continue on the path toward growth and prosperity," said WiM President Allison Grealis. "With the help of our newly constituted board, we will continue to demonstrate that not only are women great for manufacturing, but that manufacturing is great for women."

Monday, April 6, 2015

Epicor Eclipse Distribution ERP Introduces New Levels Of Efficiency

Epicor Software Corporation, a provider of business software solutions for manufacturing, distribution, retail and services organizations, recently announced the general availability of the latest version of Epicor Eclipse, its wholesale distribution enterprise resource planning (ERP) solution for distributors in the electrical, plumbing and HVAC sectors. Eclipse v.9.0 features a refreshed user interface (UI) and technical innovations that foster business efficiency and productivity.

This version of Epicor Eclipse delivers a new user experience with a completely new main window, menu structures and navigation panels; a new Web widget to view other Web sites in the main window; and new "Metro-style" widgets with configurable widget size, color and notification method. The visually appealing, task-focused and user-friendly graphic interface of Eclipse v.9.0 will help employees accomplish more in their daily work and provide better customer service.

In addition, a number of innovations have been introduced to support increased business efficiency for distributors. These include a new volume rebate tracking system for vendor purchases, an eBulletin Board for critical announcements, an all-new chat-format messaging system, an improved central purchasing process, faster material returns, and new optional integration to Avalara for tax calculation and filing services.

For more information on the new release of Epicor Eclipse, call 1.800.776.7438 to speak with an Epicor solutions specialist, or email

Epicor Eclipse version 9.0 home screen 
  Epicor Eclipse version 9.0 home screen
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