What You Will Learn
E-commerce has become a must-have for distributors. Customers expect to place an order via any sales channel: direct rep, catalog, branch, phone, web, or mobile device. To successfully deploy an e-commerce site, significant thought must be given to how the four key functional areas support your strategy. Even then, many e-commerce sites have a short life because they don’t deliver the desired results. Other qualitative factors must be considered to deliver a satisfying customer experience. This webinar will review the key components of implementing an e-commerce site and the top qualitative factors to make it a success.
E-commerce has become a must-have for distributors. Customers expect to place an order via any sales channel: direct rep, catalog, branch, phone, web, or mobile device. To successfully deploy an e-commerce site, significant thought must be given to how the four key functional areas support your strategy. Even then, many e-commerce sites have a short life because they don’t deliver the desired results. Other qualitative factors must be considered to deliver a satisfying customer experience. This webinar will review the key components of implementing an e-commerce site and the top qualitative factors to make it a success.
* The four key functional areas of any e-commerce suite
* Critical features that every e-commerce solution should contain
* A review of the most important qualitative attributes (usability, navigation, security) that result in better customer experiences.
This will be a fast-paced 45 minute, content rich session followed by a 15 minute question and answer session.
About Jeff Gusdorf
Jeff Gusdorf, a Principal for BSW Consulting, is the company’s managing consultant and responsible for Enterprise Software consulting services and Enterprise Software research and evaluation. Jeff is STAFDA’s Technology Consultant who writes our quarterly Technology Advisory and publishes the Distribution and Manufacturers Software Guides.
Register for Free at: https://attendee.gotowebinar.com/register/7972793373798153474
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